These are the principles set us apart, and result in our desired expression in any product or project we create -- our most recent understanding of beauty.
Seeing is a form of reasoning.Perception is not just reception—it is interpretation, shaped by our willingnessengaging directly with the visible world, we often retreat into words, opinions, and secondhand knowledge. But to see with clarity is to think with clarity—understanding begins with the eyes.
selection is the real mystery. Under what conditions are we receptive to and able to recognize something as "good" ? The real insight isn’t in what people say they want, but in how selection itself takes shape.
Emotions are born from instinctive snap judgements that are made about the world we take in around us. Judgements are made relavtive to a standard. The standards we employ to make choices both big and small are not often apparent to us.
Every detail is aligned to the essence of the idea.It’s not about making something perfect—it’s about ensuring it reflects its original vision in the clearest form possible.
We are based in NYC.